Coachella
An identity of festival where music moves youFotografiska
Spotlighting emerging artists, shaping the futureUrban Outfitters
Refreshing fashion with new vision and trendShago Manual
The master of geometric strategy for victoryAbout
A Graphic Designer based in New York City

Coachella
2024 Spring
Brand Identity
Coachella's rebranded identity is directly influenced by the intricate language of dance notation. By integrating symbols symbolizing various music genres and dance styles, the festival's brand gains a vibrant and profound dimension. Through dynamic visuals and immersive imagery, it highlights Coachella's diverse lineup and lively atmosphere, inviting visitors to experience the festival's unity and excitement from a fresh creative perspective.
Instructor :
Joseph Han