Urban Outfitters
2023 Fall
Brand Identity
Urban Outfitters is stepping up its game with a fresh look and feel. Their new logo, featuring a blinking eye, represents their quick response to fashion trends. Bright colors bring energy, targeting a young crowd. They're calling themselves the "Urban Oculist," like fashion doctors offering style advice. Their campaign zooms in on fashion details, like an eye exam, showing their dedication to personal style. Virtual consultations add a personal touch, making shopping a unique experience. This rebranding makes Urban Outfitters a trendsetter in the fashion world, catching eyes and setting new standards.
Instructor :
Joseph Han